Xgimi gives us an eyeful at CES 2025! The Chinese brand, which hasn't ceased to surprise us in recent years, is today unveiling innovations that are sure to get people talking (and not just a little).
The Ascend: when the screen becomes an object of art
Just imagine a 100-inch motorized screen concealing two Harman Kardon sound bars. No, you're not dreaming! This is the Ascend concept that Xgimi is presenting at CES, and frankly, it's unprecedented.
Built-in ALR (ambient light rejection) technology ensures brilliant images even in broad daylight, with a generous viewing angle and eye-popping contrast.
But wait, there's more! This screen has more than one trick up its sleeve. It can be partially unfolded (a third of its height) to create a warm, fireplace-like ambience (who said technology couldn't be poetic?).
Here's a short video demonstration:
Aura 2: the ideal companion
To accompany the Ascend, Xgimi has thought of everything with its Aura 2 ultra-short-throw projector. With its motorized shutter protecting the lens (rather classy, don't you think?), it blends in perfectly with the Ascend's aesthetics.
The audio system is not to be outdone: 60W of power with Harman Kardon speakers and Dolby Atmos technology. Announced at the IFA in Berlin, we had the opportunity to test it here.
Horizon S Max: the new benchmark
Remember last year's Horizon Max? Well, it's had a few kids! The new Horizon S series arrives with its flagship model, the Horizon S Max, which raises the bar even higher.
Xgimi's Horizon S Max represents a major advance in the world of home cinema projection. Let's delve into the details of this exceptional projector!
Stunning image quality
The projector shines with its exceptional brightness of 3,100 ISO lumens, enabling use even in broad daylight. Its Dual Light 2.0 technology combines two light sources to create a continuous natural spectrum, delivering optimum performance in terms of brightness, contrast and color accuracy.
A certified cinema experience
Horizon S Max is IMAX Enhanced and Dolby Vision certified, guaranteeing a premium visual experience. IMAX Enhanced mode increases the display area by 26% thanks to its unique 1.9:1 aspect ratio, while Dolby Vision certification ensures striking contrasts and vivid colors.
Immersive sound from Harman Kardon
Audio is no exception, with :
- Harman Kardon 2x12W professional speakers
- 676 cc sound volume
- 71.4 cm² diaphragm surface[2].
Remarkable on-board intelligence
The projector features ISA 5.0 (Intelligent Screen Adaption), an advanced system that includes :
- automatic keystone correction
- Automatic focusing
- Intelligent obstacle avoidance
- Intelligent wall color adaptation
- Automatic eye protection
Design and ergonomics
The Horizon S Max is distinguished by its integrated flexible support for :
- vertical adjustment up to 135
- 360° horizontal rotation
- 9° natural inclination in default position
Its “Gold Mist” finish and softly curved design blend harmoniously into any interior.
Connectivity and entertainment
Running on Android TV 11.0, the projector offers unlimited access to entertainment. Its connectivity includes an HDMI port with eARC support and two USB ports. The theoretical life of its light source reaches 20,000 hours, guaranteeing many years of projection enjoyment.
With its Dual Light 2.0 technology, IMAX Enhanced certification and 3,100 ISO lumens, this projector promises breathtaking images. This new top-of-the-range model is priced at 1999€.
A bold vision of entertainment
Apollo Zhong, Xgimi's CEO, makes no secret of his pride: “Ascend symbolizes our commitment to constant innovation”. And we understand! These new technologies show that Xgimi is not content to follow trends, but is genuinely seeking to reinvent the way we consume video content.
Since 2013, Xgimi has been working with giants like Google, Harman Kardon and Texas Instruments to push back the boundaries of what's possible. And it's fair to say they're doing a pretty good job of it! The brand continues to demonstrate that you can combine cutting-edge technology with ease of use, all in eye-catching designs.
CES 2025 thus marks a new chapter for Xgimi, with innovations that are likely to shake up the home theater market. The Ascend, although still at the concept stage, hints at a future where technology and design become one. And frankly, it makes you want to be there already!
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